Superior process
to transform
your business
Our versatile process is designed to
launch new businesses quickly and
scale existing to the next level.
01
STEP ONE
Discovery
Project is kick-started with a lot of
questions to understand your business,
product and users. It is a crucial step to
align stakeholders and the whole team
towards a common goal. It also helps us to
plan the project effectively.
01. Workshop
Facilitate a workshop with all the
stakeholders to gather product
knowledge, industry insights, setting
project goals and target users.
02.Research
Every project goes through our
standard research practice. An
analysis of current market scenarios,
competitors and users.
03.Strategy
After a clear understanding of
business and users, we define the
problems, goals and prepare a plan to
ideate.
02
STEP TWO
Ideation
At this stage, we brainstorm ideas to tackle
specific problems and new product features
with focus on user tasks, technical
feasibility.
01.Userflows
Conceptualize the entire product in a
birds-eye view capturing all the
pages, actions, logic that helps users
to reach their goals.
02.Information Architecture
All the information is mapped across
the product and organised in a clear
and logical way to complete user
tasks efficiently.
03.Wireframes
Creating structure of the product
with all the functionalities and
features. They also help you to
visualize the final product.
03
STEP THREE
Design
Creating beautiful visual interfaces while
maintaining a consistent style with the
brand. We also create interactive prototypes
to identify design weak spots and iterate on
the feedback.
01.Moodboard
Preparing a set of visuals that help us
to fix the look and feel.
02.Visual Design
Explore visual concepts based on the
brand and moodboards. After
agreeing on a direction, we apply the
styling to the rest of the screens.
03.Design System
Creating detailed documentation
with colors, typography, and
components that helps developers
and your internal design teams.
04
STEP FOUR
Deliver
Project is kick-started with a lot of questions to understand your business, product and users. It is a crucial step to align stakeholders and the whole team towards a common goal. It also helps us to plan the project effectively.
01.Hand Off
A concise document with clear
instructions are provided along with
the design system to ease
development.
02.UI Animations
Explore visual concepts based on the brand and moodboards. After agreeing on a direction, we apply the styling to the rest of the screens.
03.Prototype & Testing
We test the design prototypes to
validate our assumptions and design
decisions. Testing can happen at
various stages of the process from
wireframes to visual design.
